Net Positive

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*Longlisted for the Financial Times and McKinsey Business Book of the Year Award 2021*

'Net Positive is the most compelling case that exists for why business just as much as governments must be driven by an urgent need to tackle dangerous climate change and widening inequality.' — Kevin Rudd, 26th Prime Minister of Australia and President of the Asia Society

Runaway climate change and persistent inequality are ravaging the world and humanity. Who can help lead us to a better future? Business.

These massive dual challenges — and other profound shifts like pandemics, resource constraints, and shrinking biodiversity — threaten our very existence on the planet. Yet division and discord risk undermining our response, just when we need to come together. Global partnership and leadership are lacking, free trade and globalisation are under attack, and populism continues to breed intolerance and disruption.

At this critical time in history, the imperative to reimagine our economies and companies could not be more urgent. Fortunately, many in the business community — from large corporations to microenterprises — are helping to solve our most profound challenges by deploying long-term, purpose-led business models that put people and planet first. And they are profiting on this new path with new tools, AI and data-driven transparency, and radical improvements in the economics of clean technologies.

The key question has flipped from 'Why wo