Why Build or Redesign your Website?

Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.

Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.

Why Build or Redesign your Website?

Having a well-designed website is essential for any business today. It’s often the first impression potential customers have of your brand. A professional, functional,
and mobile-friendly site not only builds credibility but also ensures visitors can easily find the information they need—whether it's to learn more about your services, make a purchase,
or get in touch. Your website should work as a 24/7 representative that reflects your brand identity and drives results.

Redesigning a website becomes necessary when it starts to feel outdated, loads slowly, or no longer supports your current goals.
Technology, design trends, and user expectations change quickly—what worked five years ago might now be hurting your traffic and conversions.
A strategic redesign improves performance, user experience, and SEO, making your site more effective at turning visitors into customers.
It’s an investment that helps your business grow online.

SERVICES


Website for the company - is its representation in the network, a powerful marketing tool, an effective advertising platform, image factor,
user-friendly tool for interaction with customers and partners.

Web Development

Custom websites built for speed, style, and function.


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Website Migration

Seamlessly move your site without losing data or traffic.


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E-Commerce

Launch an online store with smooth checkout and management tools.

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Portfolio

Showcase your work online with a modern, sleek design.


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SEO

Optimise your site to rank better and get found.


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Domain & Hosting

Secure your domain and hosting for a reliable website setup.


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Brand Style Guides

Establish your brand's identity



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We create projects of any level of complexity.

Contact Us

Choose your needed services

Testimonials


There are not enough words to express how grateful and how much I appreciate the customer service and support I have received from Gift Tree.
In today’s environment it’s very hard to come across any business which genuinely cares so much towards their customers - it’s almost non existence! Once the deal is done , no body wants to know you but when you become a gift tree customer, you are becoming gift tree family.
I will always support and encourage others to give a try and see the top notch service you will receive. Great work- Gift Tree :) happy customer
Alice Fender Customer
Just received my website  for my business  I’m very overwhelmed & happy ♥️🙏 thank you so mucccchhhhh
And I’ll be back for more services on your website ♥️♥️
Fast delivery
Delivery was mint as
Thank you again xx
Joseph Ibanez Customer
GiftTree are a one-of-a-kind business! 
Anita Gibson Customer



Web development is a broad field that encompasses multiple layers of building websites and web applications. Depending on the focus and responsibilities, web development is generally categorized into three main types: front-end development, back-end development, and full-stack development. Each type plays a unique role in creating a functional, efficient, and user-friendly website.

Front-End Development

Front-end development, also known as client-side development, focuses on everything that users see and interact with directly on a website. It is all about design, layout, and interactivity.

Front-end developers are crucial because they shape the user experience (UX) and ensure that websites are intuitive and accessible to all visitors.

Back-End Development

Back-end development, also known as server-side development, deals with the behind-the-scenes components that make a website functional. Users do not see the back-end, but it is essential for data management, security, and application logic.

Back-end development ensures that websites run smoothly, load correctly, and store data safely, making it essential for any functional web application, e-commerce platform, or content management system.

Full-Stack Development

Full-stack development combines both front-end and back-end development. Full-stack developers have the skills to manage the complete process of building a website from start to finish.

Full-stack developers are highly valued because they bridge the gap between design and functionality, providing businesses with comprehensive solutions.

Other Specialized Types of Web Development

Apart from the core three types, there are specialized areas that businesses and developers focus on:

  1. E-commerce Development: Building online stores with secure payment integration and inventory management.
  2. CMS Development: Using content management systems like WordPress, Joomla, or Drupal for easy website updates.
  3. Mobile Web Development: Optimizing websites for mobile users with responsive design or progressive web apps.
  4. API Development: Creating interfaces for different applications to communicate seamlessly.
  5. Web Application Development: Designing interactive applications like social networks, booking systems, and productivity tools.

Importance of Understanding Web Development Types for Businesses in New Zealand

For businesses in New Zealand, knowing the types of web development helps in:

Whether you are a small café in Auckland or an e-commerce store in Wellington, selecting the right type of development service ensures a functional, visually appealing, and profitable online presence.

Conclusion

Web development is not a one-size-fits-all process. It requires a combination of front-end, back-end, and full-stack skills to create websites that are both beautiful and functional. By understanding the different types, businesses can make informed decisions about hiring the right developers, investing in the right technology, and building websites that provide value to their customers.


Our Brands

Alphablocks
Aotearoad
Aurora World
Baby Help
Baker's Secret
Bananas in Pyjamas
Barbie
Beatrix Potter
BEETL Skincare
Bennetts Chocolates
Bluey
Blurred
Bonds Baby
Bub Story
Charlie Bears
Chic & Love
CLARIS THE CHICEST MOUSE IN PARIS
Curlimals
CUTIE POPS
Defined
Disney Baby
Disney Britto
Disney Christmas
DISNEY GIFTS
DOCTOR SQUISH
Eclothing
ECO NATION
Eden Orchards
Elfwear
Fibre by Auskin
Franjos Kitchen
Gift Tree
Global Translations
Gund
Honeysticks
InfaSecure
Jahri Jah Jah
Juan Valdez
Landmark
Libertine Blends
Lifespan
Little Unicorn
Lou & Dier
Made4Baby
Me2U Gifts
MOR
Mum2Mum
My Anime Light Box
My Blanket
Nutreats
Paterpillar
Playgro
Ro.Sham.Bo
Smartfox Books
Snuggle Hunny
Teletubbies
The Very Hungry Caterpillar
Tommee Tippee
Viva La Vulva
Woolbabe